Cultural strategy · Practice · Action, est. Aotearoa
Cultivact.
Cultivating potential.
Activating impact.
We help organisations, governments and cultural leaders transform ambition into practical strategies, sustainable growth and programmes that strengthen culture and communities.
A consultancy for arts, culture and creative organisations.
01 / Connected
Globally connected, locally relevant.We bring together international expertise to address complex cultural, social and organisational challenges.
02 / Perspective
Driven by Global South perspectives.Our work is shaped by lived realities, local demand and the need for change that fits each cultural, economic and social context.
03 / Experience
Built on direct experience.Our strategies draw on decades of hands-on work across government, business and communities, turning ideas into practical, scalable impact.
We move fluidly between thinking and doing. From defining direction to enabling delivery. From long-term system building to immediate, high-impact interventions.
Services
across the practice.
Nine intersecting practice areas, designed to move between insight and action across cultural organisations and public partners.
Strategy & Direction
We align vision with viability.
Research & Insight
We enable data-driven decisions for greater impact.
Creative Economy & Culture Industries Policy
We shape policy for cultural and creative growth.
Organisations & Leadership
We support resilient, future-oriented structures.
Revenue & Sustainability
We grow financial resilience through intelligent strategies.
Programming & Curatorial Development
We co-design cultural experiences with social impact.
Learning & Capability
We empower teams with the tools and confidence to lead.
Delivery & Implementation
We turn strategies into action.
AI & Communication
We help organisations modernise, safely and strategically.
01 / Where
Global South,
in dialogue
with the world.
02 / Premise
We work where we have earned the right to work.
Asia, Middle East & North Africa, Africa, Oceania, and Global South ↔ Europe & N. America.
03 / Vision
Thriving cultural ecosystems shaped by local knowledge, global collaboration and inclusive growth.
Project
case studies.
We partner with visionary organisations to design, strengthen, and scale cultural initiatives across the globe.
View All Projects
See the full body of work.
View All ProjectsA global network
of cultural practitioners.
Cultivact brings together practitioners working across culture, policy, research, technology, leadership, creative practice, and institutional development.
Grow cultural value.
Activate meaningful change.
Strategy & Direction · Programming & Curatorial
Setting Up a Non-Profit and the Region's Flagship International Children's Film Festival
The Executive Office of Her Highness Sheikha Jawaher Bint Mohammed Al Qasimi
A new non-profit organisation was established to advance children's film, media education, and creative storytelling in the Arab region. The work included shaping the organisation's mission, vision, governance structure, operating framework, and founding team, alongside the development of partnerships with schools, cultural stakeholders, and potential sponsors.
The initiative created the foundation for an international children's film festival positioned as a major regional platform for young audiences, artists, educators, and families. Its design combined cultural programming, educational outreach, sponsorship development, and youth engagement, creating a sustainable structure for long-term cultural exchange and creative learning.
Programming & Curatorial · Delivery & Implementation
Growing the Sharjah International Children's Film Festival
FANN Media Discovery Platform
Strategic support was provided to expand the reach, profile, and operational capacity of a leading children's media festival in Sharjah. The work included strengthening international collaborations, supporting the recruitment of a high-profile jury, and developing improved systems for programming, project management, technical planning, and team development.
These interventions increased the festival's artistic credibility, strengthened its regional and international positioning, and improved the quality of delivery across festival operations. The project helped consolidate the festival as a recognised platform for children's film, media learning, youth participation, and cross-cultural creative exchange.
Revenue & Sustainability · Strategy & Direction
Developing a Fundraising Strategy for Individual Giving
National Youth Theatre
A comprehensive fundraising strategy was developed to strengthen individual giving and deepen donor engagement for a national youth theatre organisation. The work included reviewing existing donor relationships, analysing giving patterns, identifying growth opportunities, and mapping pathways for more consistent supporter cultivation.
The resulting strategy included a multi-tiered giving framework, donor communications approach, implementation roadmap, and special events calendar. It aligned fundraising activity with the organisation's artistic purpose and long-term ambitions, supporting stronger relationships with supporters and improved financial resilience.
Research & Insight · Delivery & Implementation
Feasibility Study for a New Arts and Culture Centre in Lahore
The Little Art
A feasibility study was undertaken for a dual-purpose cultural centre in Lahore, designed to operate as an evening venue for performances and workshops and as a daytime early childhood education space for underprivileged children. The work included market research, stakeholder engagement, spatial planning, and financial modelling.
The study supported the development of a viable, community-facing model that connected cultural programming, education, and social impact. The centre subsequently launched and now functions as a creative hub for learning, performance, participation, and community life.
Programming & Curatorial · Delivery & Implementation
Innovation Journey Nairobi: Documentary and Cultural Exchange
The A Factor
A documentary-based innovation journey in Nairobi showcased Kenyan innovators through video storytelling and connected them with international investors, cultural partners, and wider global networks. The project combined ethnographic filmmaking, curatorial selection, and cross-border exchange to elevate African creative and technological voices.
The initiative positioned local innovation within international conversations on humanitarian design, creativity, and social change. Related work in Beirut used curated talks and new media to explore creativity, gender justice, and technology in the Syrian context, demonstrating a sustained approach to South-to-North narrative exchange.
Strategy & Direction · Revenue & Sustainability
Venice Biennale: Cultural Relations Strategy and Sustainable Business Model
British Council
A strategic review was undertaken for the United Kingdom's cultural relations strategy at the British Pavilion at La Biennale di Venezia. The work focused on developing a more sustainable business model through consultation with internal arts and business teams, senior sector stakeholders, funders, and government partners.
The implementation programme covered art and architecture commissions, exhibitions, tours, fellowships, public programming, and Pavilion restoration. The work contributed to strengthened strategic positioning and long-term sustainability for the British Pavilion, culminating in a Special Mention for National Participation in Architecture 2025 at La Biennale di Venezia.